Samsung wilde voor Valentijnsdag social awareness creëren omtrent de nieuwe Samsung A-serie. Het liefst met een campagne die met weinig middelen een groot bereik zou hebben onder millennials. Daarom besloten StoryTEQ (voorheen StoryMail), Boomerang Create en Boomerang de ingenieuze gepersonaliseerde video’s te maken, middels een speciaal hiervoor ontwikkelde Facebook applicatie.
Starting 1 May 2017 StoryMail will continue work under the name StoryTEQ. This change has come forth from the rapid development within the organization and what it offers to the market. In 2004 experimenting with personalized video began. This translated itself into StoryMail through which personalized videos were distributed mainly through email. As of 2017, the distribution possibilities have increased drastically and the StoryMail platform can make successful use of this. Our mission has remained the same since that time: all online videos as relevant and personal as possible. StoryMail has since grown from a personal video advertising company, with establishments in the Netherlands and England. Every day they work for many clients, producing successful personal video applications ranging from social campaigns, integrated solutions within customer journeys or programmatic advertising applications. From today StoryMail will go on as StoryTEQ with the same mission: make all online videos as personal and relevant as possible.”
The Personal Video Company
Mission: make all online video as personal and relevant as possible.