Spoordeelwinkel.nl is the e-Commerce platform for the best and inexpensive trips by train.
We were asked to provide the webshop with a fresh, modern and inspiring design.
Since 2011, the Dutch Railways offer a large and varied range of day trips and overnight stays including train tickets. Digitas, NS's digital partner for more than 12 years, was asked to provide the webshop with a fresh, modern and inspiring design. Hereby the recognizable style of NS.nl had to be preserved. User-friendliness and rich, visual content should lead to more conversion. The new homepage shows a directly varied overview of the different categories of outings. Specially developed illustrations give the site a 'playful character'.
The design was frequently tested with users and developed in an agile manner together with the development team of NS. Naturally, the new site is fully responsive, making the separate desktop and mobile version a thing of the past.
Bureau(s) waarmee is samengewerkt