Shaping the future of labour!
Workers want to work whenever, wherever and for whoever they want. And smart companies that want to continue to grow use temporary workers to increase agility and reduce costs.
Meet clevergig - connecting workers, employers and developers in a single environment accessible from any device.
By 2020 40% (EY2016) of US workers will be engaged in some form of temporary employment (20% now).
With this in mind and realising how workers are being recruited and managed is already changing, clevergig approached Brain for assistance with the creation of their vision, aiming to have an MVP for distribution in 2016.
As an agency that promotes international engagement, a dedicated sprint team operating out of Amsterdam, Kiev and Geneva held daily stand ups and utilized software support tools to ensure seamless execution of the project.
The team held both heavy-weight tech and marketing expertise, working together to design and develop an app, a website and an online marketing program for the MVP launch.
- Build and launch successful MVP
- User testing and validation
- Drive traffic and generate PR
- Onboard first clients and generate revenue
- Help secure first round of funding
Key MVP features:
- Add workers to the (work-force)pool, search, filter, and rank them
- Approve new workers and tag their skills
- Push out single or multi-day shifts or projects to relevant workers
- Expand your pool of workers, via your company URL in recruitment campaigns
Most importantly the product needed to have great UX. The vast majority of workers operating in the global flexible workforce are millennials and expectations of a tech product are extremely high.
The clevergig platform had to be easy to use and easy to love. It needed to be so intuitive that adoption would be second nature.
We built a cloud-based Software as a Service solution, with a highly scalable micro-service based front-end and back-end.
The project was delivered on time and in budget.
Using an agile development process with continuous delivery each sprint cycle, along with direct validation and user testing allowed for optimal team and project performance.
Co-creation with trial customers made us fortunate to optimise usability and functionality in real time, ensuring that clevergig is the best usable HR solution.
On a technical level the focus was on platform openness. With Public API, developers are able build own custom functionalities.
On performance, scalability & security, the combination of AWS Amazon cloud and container infrastructure (Docker) allowed us to handle traffic spikes, protect data from external threats, and be smart about infra budget, to keep clevergig affordable.
The micro-services architecture keeps components small and independent from each other. On engineering level it makes talent on-boarding & team scaling fast and efficient.
Machine learning makes the platform capable of analyzing customer data for workforce optimization.
Results based on the goals set:
- MVP built in 3 months
- Press coverage in Nederland Medianieuws, Emerce, Bright, Startupjuncture, Startupdelta and Entree Magazine.
- Revenue since month 1.
- Raised funding of EUR 135k.
Another goal was to attend an accelerator program. clevergig was selected out of 350 European startups to attend the Startubootcamp Ecommerce program in September 2016.
The whole project is a perfect example of what happens when you collaborate. Allowing users to be part of the design and delivery process in such an artful way makes the leaders of this business quite unique.
During the first concept phases of the clevergig platform and app, Clockwork designers worked closely with the Brain designers and developers each team bringing a different set of expertise to the table. This lead to the collaboration that enabled a future proof concept to be created so that Brain was able to design and develop upon concept. A truly thrilling experience.
Jack Myasushkin Architect
Elvire Jaspers account management
Lena Lysenko UI designer
Paula Ferrai Marketing & Comms
Mario Grunitz CPO
Yes, but who's counting :)